The Ultimate WordPress Guide to Installing Meta Pixel (Plugin + GTM)

Open your Meta Ads Manager account and then click “Events Manager.”

Under the Events Manager section, select Setup integration.

Once done, select Continue Pixel Setup to proceed.

Under the Connect website activity pop-up, click “Install code manually” to add Pixel code to the website.

Once done, copy the code and then click continue.

Now, log in to your WP admin account and then click “Plugins.”

Now, select Add New Plugins to continue. 

Search for the WPCode plugin and then install and activate. 

Once done, click “Code Snippets” and then select “Header & Footer.” 

Now, paste the code and then “Save Changes.”

Sign in to your GTM account and then click “GTM-MNJD74K6.”

Once done, copy the code under the “Install Google Tag Manager” pop-up.

Now, insert the code into your WordPress site header/body and then click “Save Changes.”

Now, open your tag manager account and then click “Tags.”

Add a tag name and then click “Tag Configuration.”

Select custom HTML under the Choose tag type section.

Now, paste the Meta Pixel Code and click “Save.”

Under the HTML section, and then click “Triggering.”

Under Triggering, select “All Pages” to fire on every page (for base code).

Once done, click “Save” to continue. 

Now, save the tag and then click “Submit.”

Once done, enter your version name and then click “Publish.”

Once done, your pixel will start firing correctly.