Step-by-Step Guide: How to Install Meta Pixel on Shopify

Adam Gibbs

AI-free content

📅 Updated: 29 October, 2025 / ⏱️ 2 min read

In today’s digital landscape, having insight into your customers’ online behavior is an essential part of running effective advertising campaigns. The Meta Pixel (previously known as Facebook Pixel or Pixel) allows you to track user behavior, optimize ad delivery, and retarget customers who clicked through but did not convert, whether you are advertising on Facebook or Instagram. This blog post will help you get started using Meta Pixel for Shopify and will give you a thorough instruction on how to install it both ways.

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Key Steps to Install Meta Pixel on Shopify

Here are the key steps to install Meta Pixel on Shopify:

Step 1: Login to Your Shopify Account

Go to Shopify and login with your account.

Step 2: Click “Add”

Once done, select the Add button to continue.

Step 3: Select the Shopify App Store

Now, click “Shopify App Store” to find the application.

Step 4: Install Facebook & Instagram

Once you have found Facebook & Instagram, click “install” and activate.

Step 5: Connect Account

Once installed, connect the Facebook account you use for your business.

Step 6: Connect Business Portfolio

Now, set up and connect your business portfolio.

Step 7: Click “Save”

Once done, click “Save” at the bottom right corner of the popup window.

Step 8: Select “Create Now”

Once done, connect a dataset to track customer behavior and then click “Confirm.”

Step 9: Submit for Review

Once done, click “Submit for review” to complete the process.

Conclusion

Setting up the Meta Pixel on Shopify is one of the smartest moves you can make to improve your ad tracking and marketing performance. With Shopify’s native integration, you can easily connect your store to Meta in just a few clicks—no coding required. By combining browser and server tracking, you ensure accurate data collection, better audience targeting, and higher ROI from your Facebook and Instagram ads.

FAQs

You can verify your Pixel installation in several ways:

Use the Meta Pixel Helper Chrome extension to check if events are firing correctly.
Visit Meta Events Manager → Test Events and perform actions on your store (like viewing a product or completing a purchase).
In Shopify’s Facebook & Instagram app, ensure your Pixel ID is connected and showing activity.

If you see real-time events appearing, your Pixel is working correctly.

Yes, using both is highly recommended. The Meta Pixel provides real-time browser tracking, while the Conversion API (CAPI) ensures server-side event tracking for more reliable and complete data. Combining both gives Meta’s algorithm better information to optimize your ads and improve campaign performance—especially after iOS 14 privacy updates.

Yes! Shopify offers a native integration through the Facebook & Instagram by Meta app. You can connect your Meta Business Manager, Ad Account, and Pixel directly from the Shopify dashboard—no manual coding required. The setup automatically adds the Pixel to your store and starts tracking key events like PageView, AddToCart, and Purchase.

The Meta Pixel (formerly Facebook Pixel) is a tracking tool from Meta that collects data about user interactions on your website. Installing it on Shopify allows you to measure ad performance, track conversions, build retargeting audiences, and optimize your Facebook and Instagram ad campaigns for better ROI.

Written by Adam Gibbs

Adam is a skilled SEO content expert with a proven track record of crafting high-quality, keyword-rich content that drives traffic, engages readers, and ranks on search engines. With 10+ years of experience in digital marketing and content strategy, Adam specializes in creating blog posts, website copy, and marketing materials tailored to both audience needs and SEO best practices.

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Step-by-Step Guide: How to Install Meta Pixel on Shopify

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