How to Verify Your Domain in Meta Business Manager: Step-by-Step Guide

Adam Gibbs

AI-free content

📅 Updated: 10 November, 2025 / ⏱️ 2 min read

When managing your brand’s presence on Facebook and Instagram, one of the most crucial steps for marketers and business owners is verifying your domain in Meta Business Manager. Domain verification not only helps protect your brand’s integrity but also gives you greater control over link editing privileges, content ownership, and data tracking — all of which are essential for successful advertising campaigns.

In this blog, we’ll walk you through the primary methods of verifying a domain and explain when to use each, how to do it step-by-step, and what to do if you run into issues.

Steps to Verifying A Domain in Meta Business Manager

Here are the key steps of verifying in Meta Business Manager:

Step 1: Open Meta Business Suite

Go to Meta Business Suite and then click “Settings.”

Step 2: Select “Domains”

Under Business Settings, navigate to Brand Safety → Domains.

Step 3: Select “Create a Domain”

Once done, choose a domain for your business.

Step 4: Add Your Domain Name

Enter your domain name and then click “Add.”

Step 5: Verify Domain

Add a meta tag and then click “Verify domain” to continue.

Troubleshooting Common Issues

Domain not verified after DNS update:

Wait for up to 72 hours. DNS propagation might be delayed.
Check if you’ve added the TXT record to the correct domain (root, not subdomain).

Meta-tag not detected:

Make sure the tag is placed in the <head> section of your homepage HTML.
Clear caches or CDN (like Cloudflare) before verifying.
Ensure your site is publicly accessible.

Subdomain verification failed:

Always verify the root domain (example.com) rather than blog.example.com.

Conclusion

Establishing your domain in Meta Business Manager is a straightforward but effective way to start creating a safe and professional online presence. The option of DNS verification allows you to take ownership and maintain long-term stability, while meta-tag verification will enable you to verify the website and gain access to marketing tools with little hassle. Either method gives you full ownership of your web properties and access to all of Meta’s ad management tools.

By taking the time to complete this process correctly, you’re ensuring:

Accurate tracking with Meta Pixel and Conversions API.
Brand safety and control over your content.
Seamless management of campaigns across Facebook and Instagram.

FAQs

DNS verification: May take up to 72 hours for DNS propagation.
Meta-tag verification: Usually instant once the tag is added and published correctly.

DNS verification: You add a TXT record to your domain’s DNS settings through your domain registrar (e.g., GoDaddy, Cloudflare).
Meta-tag verification: You add a short HTML meta tag to the <head> section of your website’s homepage.

Both work equally well, but DNS verification is more permanent, while meta-tag verification is faster and easier for non-technical users.

Check the following:

Wait at least 24–72 hours for DNS propagation.
Confirm the TXT record was added at the root level (not to a subdomain).
Use DNS lookup tools like dnschecker.org to confirm the TXT record is visible publicly.

Yes. Meta allows you to verify multiple domains under a single Business Manager account. Each must be added and verified separately.

Written by Adam Gibbs

Adam is a skilled SEO content expert with a proven track record of crafting high-quality, keyword-rich content that drives traffic, engages readers, and ranks on search engines. With 10+ years of experience in digital marketing and content strategy, Adam specializes in creating blog posts, website copy, and marketing materials tailored to both audience needs and SEO best practices.

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How to Verify Your Domain in Meta Business Manager: Step-by-Step Guide

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