How to Set Up Google My Business in 2025 – A Quick Guide

Adam Gibbs

AI-free content

📅 Updated: 26 September, 2025 / ⏱️ 3 min read

Imagine this: You’re leading a growing brand, focused on strengthening your business objectives, expanding your local reach, and driving higher sales.

Now ask yourself: Have you set up a Google My Business profile? If your answer is “no”, you could be missing out on a game-changing tool that can boost your business.

Relax! We’re here to help you.

Google My Business (GMB) offers a valuable way to attract traffic and customers.

Previously, GMB has undergone a significant upgrade, and it’s known as Google Business Profile.

In this article, we will teach you how to configure Google My Business and what makes it an important tool for business growth.

Let’s get started.

What is Google My Business?

GMB is a free tool that helps you manage your online presence across the search engines including Google Shopping and Google Maps.

With this tool, you can also connect with potential customers, list your products, and post the latest business updates.

You can set up your GMB account even if you have no offline storefront. For instance, an electrician who visits your home can still have a GMB account.

Key benefits of using Google Business Profile include:

Enhances Visibility: This tool makes your brand easier to find. When people search any products or services similar to yours on Google, your GMB listing will help you stand out and get noticed.
Improves Local SEO: Google Business Profile plays an important role in local search marketing. It increases the chance of showing up your business in local search results and the Google Map Pack, making it easier to grab nearby customers.
Builds Trust: When your customers see a full profile with relevant information, it increases trust and enhances your brand credibility. A well-maintained profile is a good extension of your business.
Customer Engagement: Google Business Profile helps customers connect with your business effortlessly. They can visit your site, give you a call, or even send you a direct message.
Insightful Analytics: Google offers deep insights into how your profile is performing. You can track the number of visitors and demographics. You can also analyze search queries that lead users to understand how your content is driving conversions and engagement.

Think of your GMB Profile as your digital storefront. The best part? It’s completely free.

How to Set Up GMB (Google Business Profile)

Let’s take a closer look at how to create a Google Business Profile.

Step 1: Open the GMB Profile Manager

Go to www.google.com/business

Step 2: Sign in with Your Google Account

You can create a new one or use your existing account

Step 3: Enter Your Brand Name

Select a business name that will appear on Google

Step 4: Select Category of Your Business

Choose the category that describes your business

Step 5: Add Location

You can add a location if you have a physical store or offer services in a specific area

Step 6: Add Contact Details

Add a website URL and contact number. This allows customers to reach you easily.

Step 7: Verify Your Business

Google needs verification to confirm you own the business. Options may include:

Postcard by mail
Phone or email
Instant verification

Step 8: Optimize The GMB Profile

Add the following details to your GMB profile:

Business hours
Photos and videos
Business description
FAQs, products, and services

Step 9: Keep Your Business Updated

Update your GMB profile with:

New photos
Holiday hours
Posts, offers, or updates
Customer reviews and responses

Conclusion

Creating a GMB profile is a strategic way to enhance your business’s visibility online. Think of it as your digital storefront; always available to share important details and connect with potential customers around the clock.

Setting up your GMB Profile is the beginning. To stay clearly visible in search results, you must update your profile and actively engage with your audience.

Need help managing your GMB Profile? Let us know! We help businesses stay visible and optimized in local search results.

FAQs

Yes! Google My Business or Google Business Profile is free to use. You can add your business info, post updates, and respond to any customer review without any costs.

Not required! You can open a Google Business Profile if you don’t have a physical storefront. Google enables service-area businesses to list their services and hide their physical locations.

Until your business is verified, your profile will not appear in Google Search. Verification shows that you own or manage your business.

Yes! You can easily manage several business locations using your Google Business Profile. This is ideal for franchises and businesses with multiple branches.

Written by Adam Gibbs

Adam is a skilled SEO content expert with a proven track record of crafting high-quality, keyword-rich content that drives traffic, engages readers, and ranks on search engines. With 10+ years of experience in digital marketing and content strategy, Adam specializes in creating blog posts, website copy, and marketing materials tailored to both audience needs and SEO best practices.

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How to Set Up Google My Business in 2025 – A Quick Guide

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