How to Invite a Partner to Meta Business Manager (Step-by-Step Guide)
In today’s digital-first world, collaboration plays a crucial role in scaling online marketing success. From managing multiple Facebook Pages and Instagram accounts to handling ad accounts and pixels, Meta Business Manager—now known as Meta Business Portfolio—helps businesses control access to their marketing assets efficiently.
As your marketing efforts grow, you may need to work with agencies, freelancers, or external teams to run campaigns, analyze performance, or manage creative assets. That’s where the ability to invite partner to Meta Business Manager becomes essential. This feature allows you to securely share specific assets with another business while maintaining full control over permissions.
In this guide, we’ll show you how to invite partner to Meta Business Manager step by step, explain partner access permissions, and share best practices to keep your business assets safe while collaborating effectively.
Step-by-Step: How to Invite a Partner to Meta Business Manager
Let’s break down the process step by step.
Step 1: Go to Your Meta Ads Manager
Open the Meta Ads Manager and then click “All tools” in the left sidebar.

Step 2: Select Business Settings
Once done, click “Business Settings” under the manage list.

Step 3: Select Partners
Under the Users section, click “Partners.”

Step 4: Give Access
Click the blue “Add” button and then select “Give a partner access to your assets.

Step 5: Enter the Partner’s Business ID
You’ll be prompted to enter your partner’s Business Manager ID. Paste that ID into the box and click Next.

Your partner will now see the shared assets in their own Business Manager under the “Partners” or “Accounts” section. Once accepted, they’ll have the access level you granted.
Conclusion
Inviting a partner to your Meta Business Manager (Portfolio) is one of the most secure and efficient ways to collaborate on Facebook and Instagram marketing. It ensures your brand retains full ownership of its assets while giving partners the flexibility to work effectively.
Remember:
- Always use Partner access instead of sharing logins.
- Review permissions regularly.
- Maintain transparency and security across all assets.
By following the steps outlined in this guide, you can confidently manage your Meta assets, scale your marketing partnerships, and protect your business data, all within a single, organized platform.
FAQs
Your partner can find their Business Manager ID by following these steps:
Go to Business Settings → Business Info.
Look for the Business Manager ID (a 15–16 digit number).
You’ll need this ID to send them an invite from your Business Manager.
You can share nearly all business assets in Meta Business Manager, including:
- Facebook Pages
- Instagram Accounts
- Ad Accounts
- Pixels
- Catalogs
- Apps
- Custom Audiences
- Domains
Each asset type has specific permissions (like “View,” “Advertiser,” or “Admin”) that you can assign.
The permissions depend on your working relationship:
- If your partner runs ad campaigns, grant them Advertiser access to the Ad Account and Pixel.
- If they manage your Page, give them Editor or Admin access.
Always use the least privilege principle — give only what’s necessary and adjust later if needed.
No. A Partner can only access the specific assets you choose to share with them. For example, if you share only your Ad Account and Pixel, they won’t be able to view your Facebook Page or other data unless you grant additional permissions.
Written by Adam Gibbs
Adam is a skilled SEO content expert with a proven track record of crafting high-quality, keyword-rich content that drives traffic, engages readers, and ranks on search engines. With 10+ years of experience in digital marketing and content strategy, Adam specializes in creating blog posts, website copy, and marketing materials tailored to both audience needs and SEO best practices.
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