How to Connect Google Analytics 4 to Google Ads and Track Conversions?

Adam Gibbs

AI-free content

📅 Updated: 29 October, 2025 / ⏱️ 2 min read

Linking Google Analytics 4 (GA4) to Google Ads is one of the best things you can do to enhance your advertising effectiveness. When the two platforms are integrated, you are able to measure user behaviors beyond just the click — to understand what users actually do on the website after interacting with your ads.

Through this tutorial, we’ll guide you along with step-by-step instructions on how to link GA4 to Google Ads and how to import conversions so you can optimize campaigns based on actual data and improve your return on investment (ROI).

Key Steps to link GA4 to Google Ads

Follow the simple steps to connect your analytics and ads for better performance tracking.

Step 1: Sign in with your Google account

Go to Google Analytics and sign in with the Google account linked to your website.

Step 2: Go to “Admin”

Then select “Admin” and choose the GA4 property you want to link with your Google Ads account.

Step 3: Click “Google Ads links”

Now, click the Google Ads links and select ‘Link’ to start connecting your Google Ads account with GA4.

Step 4: Choose your Google Ads account

Choose your Google Ads account that you want to link.

Step 5: Select Next

Now, click ‘Next’ to proceed.

Step 6: Click “Submit”

Then select Submit to finalize and activate the link between GA4 and Google Ads.

Step 7: GA4 and Google Ads — perfectly synced

Once done, your GA4 will be successfully linked to your Google Ads account.

Conclusion

Linking GA4 to Google Ads isn’t just a technical task; it’s a growth move. When both platforms share data, you gain a unified view of how your marketing efforts drive real results.

GA4 + Google Ads allows for everything from tracking form fills and revenue to building remarketing audiences, combining insights and an automated second bucket to give intelligence to optimize campaigns.

If you have yet to connect your accounts, now is the time!

FAQs

Usually, it takes 24 to 48 hours after importing conversions for data to show in your Google Ads reports.

Yes! You can link multiple Ads accounts to a single GA4 property under the same organization.

Your data sharing stops immediately, but historical data remains intact in both platforms.

Yes. GA4 uses an event-based model, offering more flexibility and accuracy in tracking user interactions across devices and platforms.

Written by Adam Gibbs

Adam is a skilled SEO content expert with a proven track record of crafting high-quality, keyword-rich content that drives traffic, engages readers, and ranks on search engines. With 10+ years of experience in digital marketing and content strategy, Adam specializes in creating blog posts, website copy, and marketing materials tailored to both audience needs and SEO best practices.

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How to Connect Google Analytics 4 to Google Ads and Track Conversions?

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