How to Add a User to Google Ads: Standard vs. Admin Access Explained

Google Ads offers various types of access, and each comes with its own permissions. Let’s talk about the two most common types, which are Standard and Admin. This will only take a few minutes to add someone to your Google Ads account.

Here’s a quick comparison to summarize:

Adding users to Google Ads is a straightforward but essential task. The key is choosing the right access level: 

• Standard users can manage campaigns and optimize performance without touching ownership or billing.
• Admins control the account at the highest level, including billing and user management.

By assigning roles wisely, you ensure smooth collaboration, secure account ownership, and efficient campaign management.

Whether you’re onboarding a new employee, collaborating with an agency, or simply sharing oversight with a business partner, following these steps will help you maintain both productivity and control.