How to Add/Remove Users in Google Business Profile (Step-by-Step Guide)

Adam Gibbs
Adam Gibbs
AI-free content
📅 Updated: 26 September, 2025 / ⏱️ 2 min read

Google Business Profile, or Google My Business (GMB), assists businesses in managing their appearance on both Google Search and Maps. It is essential to have the right people managing your business profile. They will use this profile to manage and update business information, respond to reviews, and glean insights.

Google Business Profile makes it easy to add a new team member, assign a manager, or remove someone who no longer needs access. This blog will guide you through the process step by step on how to add or remove users in Google Business Profile, including the levels of access Owner, Manager, and Site Manager.

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Steps to Add Users in Google Business Profile:

When you add someone to your profile, you’ll need to assign them a role. Here’s a breakdown of what each role can and cannot do:

Step 1:

Log in to a mail ID on which you want to register the business, and go to Maps

Step 2:

Select “Add your business” from The List

Step 3:

Add Your Business Name

Step 4:

Select Your Business Type

Step 5:

Enter Your Business Category

Step 6:

Add The Area of Service

 

N.B.: You can Also Select Multiple Locations.

Step 7:

Add Your Phone Number and Website

Step 8:

Tick the Security Boxes

Step 9:

Add Your Details Properly

Step 10:

Add Service Details

Step 11:

Add Your Working Hours

Step 12:

Add A Description About Your Business

Step 13:

Add Your Storefront Image

Step 14:

Add Photos of Your Business

Step 15:

Claim Your Add Credit

Now your profile is ready, and you can start your Google Ads.

Steps to Remove a Google Business Profile (GMB)

Step 1:

Sign in

  1. Go to Google Business Profile Manager.
  2. Log in with the Google account that manages your business profile.

Step 2:

Open Settings

In the left-hand menu (or the three-dot menu on the profile dashboard), click Business Profile settings.

Step 3:

Go to Remove Business

  1. Inside settings, select Remove business profile.
  2. You will see options:

    • Mark as permanently closed (if business is closed).
    • Remove profile content and managers (to delete completely)

Step 3:

Confirm Deletion

1. If you choose to delete, Google will warn you that:

  • All content (posts, photos, reviews) will be deleted.
  • You’ll lose access to manage that profile.

2. Tick the confirmation box.

3. Click Delete account or Remove profile.

Conclusion

Managing users in Google Business Profile is critical but straightforward for security, efficiency, and accuracy. By knowing how to add, remove, or transfer users, you ensure your business details stay up to date and your profile remains in safe hands.

Remember:

  • Add trusted team members as Managers.
  • Limit Owner access to business executives.
  • Regularly audit and update user access.

By following these best practices, you’ll maintain a strong, secure, and effective presence on Google Search and Maps.

FAQs

Yes, but only one primary owner. The rest can be co-owners.

No. Each user can only have one role at a time.

They immediately lose access and will no longer see the profile in their dashboard.

Yes, as long as the email is linked to Google services (e.g., Google Workspace).

Written by Adam Gibbs

Adam is a skilled SEO content expert with a proven track record of crafting high-quality, keyword-rich content that drives traffic, engages readers, and ranks on search engines. With 10+ years of experience in digital marketing and content strategy, Adam specializes in creating blog posts, website copy, and marketing materials tailored to both audience needs and SEO best practices.

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